“Don’t believe it when you hear print is dead,” the speaker at June’s meeting told Alabama Media Professionals and guests. “It’s not so.”
That particular speaker should know. She’s Felicia Mason, executive director of the Alabama Press Association (APA). With 123 member newspapers and 100 associate members, APA, the state’s oldest trade association, is doing very well.
Mason acknowledged that some of the state’s and nation’s largest newspapers have experienced cutbacks and massive layoffs resulting from dwindling advertising. But smaller local papers, often family-owned or part of community newspaper chains, are better able to belt-tighten while still offering the city council, school, sports and personality features that have been their hallmark.
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